Project// Branding Guide/ Logo Design
Client// Rasputin Vodka Bar
After starting to receive backlash for their communist Russian appearance, it was time for Rasputin to set themselves apart from their vodka bar counterparts and establish themselves as welcoming and friendly.
The re-design was influenced by their traditional Eastern European food menu and the many Matryoshka dolls that decorated the bar. Many visual elements were taken from extensive research into Eastern European folk and the process that it takes to make vodka.
The final product was something unique to Rasputin’s culture and personality that not only sets it apart from its competitors, but also the negative political image it had before.