Heartbreaker’s Ball
Branding & Marketing Materials
Client: Tarna Industries
Creative Director : Jordan St.Claire Snyder
Costume Design: Jordan St.Claire Snyder
Photographer: Fahd Husain
Videographer: Jamie Joong Watts for Azhora
Heartbreaker’s Ball
Choose passion over love, power over heartache, and yourself over all else.
Heartbreaker’s Ball is an annual surrealist masquerade and fundraiser. All proceeds go to continuing to build a vibrant alternative art scene in Toronto. Music, circus, interactivity, elaborate costumes and decorations await guests at this anti-Valentines day event.
Goal
Create dynamic and enchanting branding and online marketing materials that inspire guests to not only attend the event but participate by creating their own masks and red themed costumes.
The 2019 Theme was Melting hearts and Pulling Strings.
Elements from the posters were inspired by the performances to come and the stage being built. Melting wax, like blood or tears, appears both on the models and additions to the type. Original photography was used as a way of helping the guests understand the theme, and give them inspiration for their own costumes.
