The McMichael 50th Anniversary Book
Client: The McMicheal
Agency: Key Gordon
Art Director & Designer : Jordan St.Claire Snyder
The McMichael
The McMichael is an icon of Canadian art. Renowned for collecting only Canadian art, the McMichael permanent collection consists
of over 6,000 artworks by Tom Thomson, the Group of Seven, their contemporaries, and First Nations, Métis, Inuit and other artists who have made a contribution to the development of Canadian art.
Goal
To celebrate both their 50th anniversary and the many people who have donated money and time in the growth of the gallery, The McMichael wanted a commemorative book showcasing some of the best Canadian artists.
When designing the cover and back of the book it was important to remember that this was a vessel to showcase a multitude of beautiful, diverse, and complex art. I decided to go with a matte black on gloss black treatment. Black is both sophisticated, classic, and created beautiful contrast to make the art pop off the pages inside. Modern and classic to be enjoyed for years to come.
Back of the book featuring the McMichael tagline in both English and French